Toya Smith.
Author · Entrepreneur · Executive Producer

A life
in purpose.

I’m Toya Smith. My work brings together stories, business, wellness, and a commitment to making a difference.

Explore my work ↗
Toya Smith smiling in a black suit and black dress shirt against a professional gray backdrop
Create. Build. Serve.
BOOKS   /   BUSINESS   /   FILM   /   COMMUNITY
Meet Toya

Many expressions.
One purpose.

Toya Smith is an author of eight books, entrepreneur, executive producer, and community advocate. Her work spans publishing, spring water, film and television, digital personal growth tools, and nonprofit service.

She is the founder and CEO of EAU LLC, the company behind EAU Spring Water, and the creator of Purpose in Motion by Toya. As founder and president of Making A Difference and Serving A Purpose, Inc., she carries her commitment to service into her community work.

Purpose is at the heart of the work.

Did You Know?

Toya has been featured in 20 magazine publications highlighting her dedication to community service, philanthropy, entrepreneurship, and public leadership.

Toya Smith wearing a black suit and white shirt beside the American flag
Public service · Highland, Indiana

Serving with purpose.

Commissioner
Board of Zoning Appeals (BZA)
and Plan Commission

Toya Smith serves as a commissioner on Highland’s Board of Zoning Appeals and Plan Commission, continuing her commitment to her community through public service.

A historic milestone · Highland, Indiana

Former Councilwoman

Highland Town Council · Highland, Indiana

Toya Smith made history as the first African American and the first woman in 112 years to be elected to the Highland Town Council.

Her service reflects a commitment to representation, community, and opening doors for others.

Post-Tribune · March 31, 2022

Highland Dems pick Toya Smith for empty 2nd Ward council seat; election board head breaks tie vote

Read the article ↗
Highland Democrats emblem in navy, blue and gold
Organization leadership

Vice Chairman

Highland Democratic Precinct Organization

Toya Smith serves as Vice Chairman of the Highland Democratic Precinct Organization.

Organization leadership · Lake County, Indiana

Vice President

Lake County Women’s Democratic Club

Toya Smith serves as Vice President of the Lake County Women’s Democratic Club.

Legacy Foundation Women in Philanthropy logo
Philanthropy · Lake County, Indiana

Women in Philanthropy

Member · Legacy Foundation

Toya Smith is a member of Women in Philanthropy (WIP), a giving circle hosted by Legacy Foundation in Lake County, Indiana.

Individual philanthropists, corporate partners, and local leaders pool their resources to support lasting funding for issues affecting women, children, and families.

Learn about Women in Philanthropy ↗
The work

Ideas put into motion.

01 / ENTREPRENEURSHIP

EAU Spring Water

Founded by Toya Smith, EAU LLC is the company behind EAU Spring Water. Pronounced “OH,” the brand connects hydration, wellness, and community through its message: Because It’s Needed.

Discover EAU Spring Water ↓
02 / BOOKS

Every page has a purpose.

Explore eight books by Toya Smith, from personal growth and encouragement to children’s adventures, autism awareness, and kindness.

Explore the book collection ↓
03 / DIGITAL WELLNESS

Purpose in Motion by Toya

A web app created to encourage reflection, personal growth, and purposeful action—bringing encouragement into everyday life.

Discover Purpose in Motion ↓
04 / PUBLICATIONS

Healthy Magazine

Healthy Magazine is Toya Smith’s publication focused on healthy eating and a healthy lifestyle, sharing practical ideas for everyday living.

Visit Healthy Magazine ↗
05 / COMMUNITY SERVICE

Making A Difference
and Serving A Purpose, Inc.

Founded in 2002, Toya’s nonprofit reflects her commitment to service, including autism awareness and life skills. This community organization is presented separately from her personally owned business interests.

Visit www.madsap.net ↗
Healthy by Toya magazine cover: Nourish Your Everyday, with a colorful chickpea and rice bowl
Healthy eating · Healthy lifestyle

Healthy Magazine

Practical inspiration for eating well and caring for yourself, one everyday choice at a time.

Explore a new eight-page digital edition featuring colorful meal ideas, a lemon chickpea bowl recipe, budget-friendly shopping tips, movement and rest, and a seven-day wellness planner.

November 2026 · Digital edition · 8 pages

Visit the magazine ↗ Download PDF ↓

General wellness education and inspiration. Health resources are linked inside.

Personal growth · A web app by Toya

Your next chapter
starts with you.

Purpose in Motion by Toya

Inspired by No Permission Needed, Purpose in Motion brings encouragement, reflection, and intentional action into your everyday life.

Daily encouragement

Pause, reset, and find encouragement through affirmations.

Guided journaling

Make space to reflect, explore your thoughts, and recognize your growth.

Personal goals

Turn your intentions into purposeful next steps.

Reflect. Grow. Move with purpose.

Open Purpose in Motion By Toya ↗
Purpose in Motion by Toya promotional artwork featuring Toya Smith, daily encouragement, guided journaling and personal goals
EAU Spring Water bottle with a black and silver label
Founded by Toya Smith · EAU LLC

Refreshment
with purpose.

EAU Spring Water

EAU—pronounced “OH”—brings Toya Smith’s entrepreneurial vision to everyday hydration. From your workday to community gatherings, make room for a refreshing moment.

Because It’s Needed.

Explore EAU Spring Water ↗
The EAU experience

Pure. Essential.
Refreshing.

Discover the brand, explore available products, and find purchasing and partnership information on the EAU Spring Water website.

Visit drinkspringeau.com ↗
EAU Spring Water promotional artwork in black and silver with the message Pure. Essential. Refreshing.
EAU in the community

Proud sponsor of
City of Champions Boxing

EAU Spring Water is a proud sponsor of City of Champions Boxing, bringing its commitment to hydration and community into the ring.

Because It’s Needed.

EAU Spring Water is a proud sponsor of City of Champions Boxing, with an EAU bottle between two boxing gloves
Books by Toya Smith

Toya Smith · Award-winning author of Arti the Super Kid

Every page
has a purpose.

Stories that inspire young minds.
Pages that empower your journey.

Eight books by Toya Smith displayed on two shelves, including No Permission Needed and the Arti the Super Kid books
The Toya Smith book collection

Explore the collection

  1. Arti the Super Kid Doesn’t Like BulliesBuy on Amazon ↗
  2. No Permission NeededBuy on Amazon ↗
  3. Luna’s Sleepy AdventureBuy on Amazon ↗
  4. Arti the Super Kid ChristmasBuy on Amazon ↗
  5. Arti the Super Kid (The Adventures of Arti)Buy on Amazon ↗
  6. Autism Matters: A Guide to UnderstandingBuy on Amazon ↗
  7. Arti the Super Kid Collection (The Adventures of Arti)Buy on Amazon ↗
  8. Arti & Ken Friends in Harmony (The Adventures of Arti)Buy on Amazon ↗

Do what you love.
Let your purpose touch lives.

Film & television

Behind the stories.

Executive production work across film and television.

Toya P Smith’s 2025 Telly Award for executive production of The Reynaldo Rey documentary story
Film recognition · 2025

The Telly Awards

2025

TOYA P SMITH

Executive Producer

The Reynaldo Rey

Documentary Story 2025

Las Vegas Premiere Film Festival logo
Film festival recognition

Las Vegas Premiere Film Festival

  • Best Executive Producer
  • Best Documentary

Toya Smith’s film work has received recognition for Best Executive Producer and Best Documentary.

About the festival ↗
Radio · Community conversations

INSIGHT OF
THE PEOPLE

on WLTH Radio

92.7 FM 1370 AM

Toya Smith brings community voices, meaningful conversations, and issues that matter to the airwaves.

Giving a voice to the people,
one conversation at a time.

Where It All Began: Breast Cancer Advocate. Four women pictured together with a pink breast cancer awareness ribbon.
Community · Breast cancer awareness

Where It All Began

Breast Cancer Advocate

Toya Smith’s commitment to breast cancer awareness is rooted in community, compassion, and showing up for others.

Through her advocacy, she honors survivors, supports those facing a diagnosis, and helps keep their stories at the heart of the conversation.

Behind every pink ribbon is a person whose story matters.

Featured in The Crusader

Gary breast cancer event recognizes first male honoree

Coverage of Toya Smith and Natalie Ammons’ annual breast cancer celebration, recognizing Kenneth Clark as its first male honoree.

Read article on The Crusader ↗
Toya Smith wearing pink and speaking into a microphone in a studio decorated with pink breast cancer awareness ribbons.
Journalism · Newspaper contributions

A voice on the page.

Contributor to The Crusader Newspaper

Gary breast cancer event recognizes first male honoree

Coverage of Toya Smith and Natalie Ammons’ annual breast cancer celebration, recognizing Kenneth Clark as its first male honoree.

Read article on The Crusader ↗

When Will the Storm End?

A reflection on storm recovery in Northwest Indiana and the need for stronger preparedness and support for vulnerable households.

Read article on The Crusader ↗

Urgent Call for Mandatory Active Shooter Training Bill in Schools and Colleges

Commentary calling for legislation and emergency preparedness training to help protect students in schools and colleges.

Read article on The Crusader ↗
Professional credentials

Growth with intention.

Toya Smith’s professional credentials include a certificate in journalism from New York University (NYU), along with board certification in life coaching and clinical hypnotherapy.

BOARD CERTIFIED

Life Coach

Toya Smith

BOARD CERTIFIED

Clinical Hypnotherapist

Toya Smith

CERTIFICATE

Journalism

New York University (NYU)

PROFESSIONAL BOXING LICENSE

Licensed Boxing Second (Cornerman)

Licensed by the Indiana Gaming Commission for professional boxing.

Recognition & community impact

Awards & Nominations

Toya Smith is a recipient of the Shero Award and the Lake County Women’s Democratic Club’s Woman of the Year award. She was also nominated for Northwest Indiana Influential Woman for two consecutive years.

AWARD RECIPIENT

Shero Award

Recipient

AWARD RECIPIENT

Woman of the Year

Lake County Women’s Democratic Club

TWO-TIME NOMINEE

Northwest Indiana Influential Woman

Nominated two years in a row

Business & creative portfolio

Building across
industries.

$900,000

Combined estimated business and project value

Toya Smith estimates the combined value of her businesses and projects at approximately $900,000 as of November 2026.

This figure is a self-reported estimate, has not been independently appraised, and does not represent personal net worth. The nonprofit is a separate organization; its assets are not personal assets of its founder.